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Spotlight of the Week Detail

‘Swachhata Hi Seva 2023’ campaign launched

‘Swachhata Hi Seva 2023’ campaign launched

September 15, 2023

Shri Hardeep Singh Puri, Minister of Housing and Urban Affairs, Petrol and Natural Gas; Shri Gajendra Singh Shekawat, Minister of Jal Shakti and Shri Giriraj Singh, Minister of Rural Development and Panchayati Raj launched Swachhata Hi Seva (SHS) - 2023 campaign on 15th September 2023.

Swachh Bharat Mission – Urban and Grameen shall jointly organize the campaign from 15th September 2023 to 2nd October 2023. As a prelude to Swachh Bharat Diwas, the campaign of Swchhata Hi Seva 2023 is being organized. The thought behind the campaign is to mobilize the participation of crores of citizens across the country through activities such as Indian Swachhata League 2.0, SafaiMitra Suraksha Shivir, and cleanliness drives. Several senior officials from the States/UTs of Ladakh, Maharashtra, Uttar Pradesh, and Assam shared the activities done for Swachhata.

Exclusive video, website, logo, and portal were also launched for the SHS 2023 campaign. Shri Hardeep Singh Puri ji said that the launch of SHS 2023 is a moment of celebration, and it is the right time to reaffirm ourselves for the cleanliness of our cities. Through this campaign, everyone shall get an opportunity to re-dedicate themselves to the cause of Swachhata.

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