Cultural Pride | Azadi Ka Amrit Mahotsav, Government of India.

Cultural Pride

Cultural Pride

Cultural Pride

India is a land of many cultures, it is one of the oldest civilizations in the world, dating back more than 4,000 years. During this time, many customs and traditions have come together, reflecting the country's rich culture and heritage.

From having a rich cultural heritage to being the originator of some of the delicious delicacies, the nation knows no bounds. It is fair to say that the people of this country take pride in their cultural selves and are constantly taking forward their legacies.

The popular Hindi aphorism ‘Kos-Kos Par Badle Paani, Chaar Kos Par Baani’ defines India’s linguistic diversity. In a pluri-ethnic land like India, a shared language is a unifier and a critical part of our culture. One can explore magnificent heritage monuments while traveling from one State to another. People are proudly embracing their culture, traditional cuisine, dialect, and attire.

  • Propagation of Indian literature (especially local/regional bodies of work): recognizing regional publication organizations, awareness about the origins of Indian languages and their impact on languages of other countries; awareness about historical libraries etc.
  • Artforms, folklore, music, dance: One of the largest collections of songs, dance, theatre, music, folk traditions, paintings, and writings known as the ‘Intangible Cultural Heritage of humanity belongs to India.
  • National Identity: Over the course of the nation's history, the "Indian identity" has changed as political and religious institutions both inside and outside of India have changed. The country is progressing, and youngsters are actively taking up part in preserving the rich cultural heritage of India.
  • Preserving and promoting regional languages through visual mediums: leveraging film festivals – for example, travelling/make-shift festivals that showcase regional or local language films at smaller venues; using the ‘Ek Bharat Shreshtha Bharat’ to organize campaigns on languages in partnered States; knowledge about multilingual signs etc.
  • Propagation of different modes of learning languages: speaking, listening, writing; awareness about app-based learning (e.g., Bhasha Sangam App of Ministry of Education); relationship between technology and languages; speed learning activities; using regional newspapers to learn languages etc.
  • Geography and space: India have a diverse geography and climate, Northern India is guarded by the snowy mountain range of the Himalayas and the Great Indian (Thar) Desert. On the other hand, tropical jungles, rainforests, coastal plains, islands, and beaches distinguish the south.
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